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English Dictionary

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 hype hype /ˈhaɪp/

noun

  1. Blatant or sensational promotion  ( hoopla [Informal] , hype , plug , ballyhoo [Informal] )
    blatant or sensational promotion

verb

  1. Publicize in an exaggerated and often misleading manner  ( hype )
    publicize in an exaggerated and often misleading manner